Digital Supply Chain Tracking For Food & Beverage Consumer Engagement Updated

The latest launch from rfxcel focuses on the consumer engagement aspects of its innovative and industry-leading tracking software. The company, which is part of the Antares Vision Group, builds enterprise-grade systems, packed with automated features that drive greater efficiency and transparency, and help businesses across the food supply chain build trust among customers.

More details can be found at

The announcement details how rfxcel acts as a powerful conduit between brands and their customers, using easily-accessible data and information on products as a major building block of communication between a business and its clientele. The rfxcel system is where the worlds of marketing and supply chain traceability meet.

Among other technological advances over the last decade, the rise of QR code technology has revolutionised business practices across multiple sectors, meeting the demand for smart, swift, and interactive experiences in retail, hospitality, entertainment, and the food industry to name but a few.

rfxcel’s Business Rules Engine is designed to allow users to broadcast specific messages to a particular demographic in specified locations and situations, using enterprise intelligence to forge stronger bonds with existing and prospective customers.

With rfxcel, data flows both ways between customers and businesses at every point in the supply chain, arming company decision-makers with actionable information to inform better decisions and help improve product quality.

The system turns products into interactive experiences and enables engagement with apps, reward programs, games, promotions, contests, and personalised videos. This gives companies invaluable data to improve customer service and supply chain efficiency.

rfxcel’s digital supply chain also facilitates better collaboration between partners and stakeholders, allows for the accurate tracking and tracing of goods, and the authentication of food supplies to combat counterfeiting.

A spokesperson says, “Our platform is the foundation of a successful consumer engagement strategy. Connected to our Traceability System, you’ll leverage product data to entice consumers to interact with your products before, during, and after the sale. You’ll also gain valuable insight into your customers. With better business intelligence, you’ll develop better consumer engagement strategies and improve your supply chain.”

For more information, go to

rfxcel – Part of the Antares Vision Group

5385 Reno Corporate Drive, STE 200

United States

comtex tracking


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