Small Business Programmatic Job Advertising Platform: Software Service Updated

This update to the JobAdX ad exchange ecosystem allows small businesses to increase their candidate reach more effectively during the job search process. Using various algorithmic methods in tandem with the automation tools available on the platform, businesses can decrease ad spend by launching highly targeted campaigns.

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With the updated JobAdX service, businesses can create self-contained programmatic job ad campaigns through this system. From there, campaigns can be monitored and placements altered based on campaign-specific, broad-scale data on everything from click-through rates to qualified traffic.

The latest update to the JobAdX service applies to both their Optimize and Exchange platforms, with most changes coming to Optimize.

JobAdX Optimize provides small hiring teams with the same tools available to large corporations working on much larger budgets. By automatically adjusting campaigns as they progress, recruiters can stretch their ad spend dollars further and waste less of their budget on unqualified or poorly placed ads.

Optimize also provides an added level of manual control on top of the programmatic tools that make the platform work, allowing recruiters to choose from a network of over 100 specialty job boards to drive clicks faster than possible.

Exchange, the other central platform hosted by JobAdX, functions as a more traditional job advertising platform and has been designed to allow hiring teams to take a more hands-off approach to the ad placement process. The platform can perform narrowing search functions without additional outside input, allowing it to hone in on qualified talent, wherever it may be.

The changes made to these platforms come after a study discovered that over 40% of all ad spend is wasted when using traditional job postings. These improvements make the platform more cost-effective for small businesses, allowing them to access high-level analytical tools in a lightweight package.

JobAdX has already been used by many of America’s fastest-growing mid-sized companies to rapidly acquire new talent in local and national markets. The software is supported by a small, passionate team of developers who have devoted their careers to facilitating a user-friendly hiring experience.

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