LO:LA’s new guide shows how brands can leverage their emotional connection with their customers to propagate joy, happiness, and optimism in the world around them. The guide also looks at how creating joy through marketing can help address bigger social issues such as climate change, inequality, and political polarization.
More details can be found at https://www.thelolaagency.com/2023/03/31/spread-more-joy
LO:LA explains in its new guide that it is tough to stay positive given all the negativity disseminated daily, but the best way to combat negativity is more positivity. “Creating moments of joy and happiness has become more important than ever,” said a spokesperson for the company. “This is where brands can step in and make a difference by creating joy with their marketing.”
The guide argues that to do this brands can’t just sell their product–they need to emotionally connect with their customers and create a culture of empathy and kindness. This can be done by promoting an experience or lifestyle linked to the product. The example the guide uses is how car companies emphasize the social and recreational possibilities of their vehicles rather than their technical specifications.
Additionally, the guide suggests that brands consider trying different ways of marketing their products because consumers are often attracted to things that are new, fresh, and exciting. They don’t have to be complicated or expensive, either. The guide cites a few reputable brands that have created buzz and engagement with simple yet inventive social media campaigns and contests.
By following the recommendations in the guide, LO:LA believes brands can not only increase their sales but also strengthen their bond with their customers and improve their public perception.
Moreover, by producing joyful marketing, brands can encourage resiliency, creativity, and compassion in consumers. They can also renew energy and inspire optimism in times of adversity. This can be particularly helpful when trying to develop the social cohesion and trust needed to tackle big-picture issues.
“As a nation, we have a responsibility to create moments of joy and happiness for ourselves and for one another,” said the spokesperson. “By making joy a priority in our actions, we can build a society that is more resilient, more creative, and more connected.”
A full-service agency based in El Segundo, CA, LO:LA has been providing brands with accessible, affordable, and resonant creative marketing services since 2017. They work with both B2C and B2B brands, including start-up and emerging businesses as well as mid-size and established ones.
Interested parties can find more information at https://www.thelolaagency.com/2023/03/31/spread-more-joy
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