With over 30 years in search engine analytics and enterprise software, Scott Hall specializes in helping small businesses drive digital growth. In his recently released report “Should You Use Video Marketing for Local Business?” Hall explains the beneficial role video can play in small business marketing communications plans, and provides a list of recommended video editing software options business owners can use to create professional, high-quality content for increases in SEO, brand awareness, traffic conversions, and sales.
More information is available at https://scotthall.co/should-you-use-video-marketing-for-local-business
Statistics reveal over 99% of business owners who use video for marketing say they’ll continue using this strategy year over year. Marketing videos are the best way to engage target audiences with key information that’s simple to digest. In his new report, Scott Hall explains why video marketing is a cost-effective strategy, and lists ways business owners can incorporate it to achieve their overall goals.
Hall notes that, done correctly, video marketing offers a range of benefits that include effective new product or business promotion, successful lead generation, increases in customer engagement, increases in brand awareness, reduced bounce rates, improvements in SEO, and increases in sales.
Video marketing also allows for precise data analysis that helps business owners better understand the way users are engaging with their content.
In his report, Scott notes that target audiences are 200 – 300% more likely to click on an email link when accompanied by video content. He also states that the conversion rate for landing pages that contain a marketing video is 80%, and full-page ads that contain a video increase engagement by 22%.
Furthermore, 76% of companies using video marketing say video content has a higher ROI than any other marketing strategy they’ve employed – and, when part of a carefully planned video marketing strategy, it can become an internet sensation by going viral.
A recent client says, “Scott’s connections in the media and execution in technology make him the go-to expert in content marketing. For any business needing an edge in their online visibility and conversions (traffic and sales), I highly recommend ScottHall.co.”
With the release of his recent report, digital marketing authority Scott Hall is helping owners of small local businesses understand the utility video marketing offers, and how entrepreneurs can incorporate video into their marketing plans for better ROI, and increases in exposure, traffic, and sales.
Visit https://marketbyvideo.com to find out more.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Gio News UK journalist was involved in the writing and production of this article.