The latest guide discusses how consumer habits and buying tendencies have changed over the last decade. According to industry experts, over 70% of the B2B buying process is covered online before the purchase is completed.
More information can be found at: https://adjossible.com/blog/b2b-inbound-marketing-how-to-grow-your-sales-pipeline-by-300-percent-plus
Previously, sales reps played a larger role in the consumer journey because they acted as the knowledge base for the product or service in question. As detailed in the new guide, in today’s landscape buyers are searching online and comparing solutions to their problems before committing to the purchase.
With this in mind, it’s important for successful businesses to leverage new B2B marketing strategies to keep pace with the changing environment. Adjossible aims to help with its detailed new guide, showcasing strategies for adaptation, the ROI benefits of B2B marketing, and methods for building brand authority.
The guide provides several key characteristics of the modern buyer, which are important to understand in order to enjoy the best success with any marketing campaign. Modern B2B buyers have a clear picture of what they want. They also have an in-depth relationship with technology because the modern social landscape is so connected.
When companies understand the behavior of their target audience, they are more likely to be able to create effective marketing campaigns. The guide underscores the importance of creating a flywheel based on attracting buyer interest, engaging visitors, and delighting them through quality content.
Adjossible takes a data-driven approach to business growth, helping clients to optimize performance through the most effective campaign creation. They provide fully customizable strategy implementation to help clients stand apart from their competitors.
A spokesperson for the company states: “B2B businesses that invest in inbound marketing can attest to the benefits that it offers, especially to B2B lead generation. The return on investment is higher compared to the results of traditional marketing. This is because inbound is in alignment with the buyer journey.”
Interested parties can learn more at: https://adjossible.com/blog/b2b-inbound-marketing-how-to-grow-your-sales-pipeline-by-300-percent-plus
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Gio News UK journalist was involved in the writing and production of this article.