Campaign Genius, the real-time email platform company based in Bellingham, WA, have released a new interview with Ryan Phelan – partner of RPE Origin – as part of their ‘The Future Of Email Marketing’ series.
More details can be found here https://campaigngenius.io/futureofemail/2021/ryan-phelan
The new discussion offers readers and viewers the benefit of Ryan’s 20 year career in the email marketing sector, offering insight as to likely future developments within digital marketing. Ryan Phelan is a renowned strategist, public speaker, columnist, and investor. His boutique email agency RPE Origin specializes in digital marketing strategies for the financial sector, as well as running email campaigns for travel, hospitality, retail and technology companies.
According to snov.io, email marketing offers a 4200% ROI, which equates to a $42 return for every dollar spent. Email also offers a 40% conversion advantage over platforms such as Facebook and Twitter.
The newly launched interview details some of the issues facing financial service providers in the digital age. This includes data regulation compliance and the resulting necessity of legal teams to assess and approve every aspect of marketing strategies.
Along with host Matthew Dunn, Ryan discusses his unique trifecta of marketing expertise. His experience ranges from the client operations side, during his time with Sears, to execution and strategy in his current role with RPE Origin.
Email has undergone significant evolution over the last 5 years, particularly as regards social data on a customer level. Ryan discusses the expansion of the marketing sectors’ sphere of influence through geo targeting and social media but points out the ethical responsibilities that come with that.
Also covered are career opportunities within the email marketing sector, spam, and email as an ecosystem without a ‘dominant overlord’ to dictate the pace of change or the nature of innovation.
Campaign Genius, a subsidiary of Say It Visually, are email specialists whose focus is on creating a real-time platform whereby visual content and hyperlinks can be stored ‘in the cloud’ rather than ‘in message’.
Founder Matthew Dunn says, “We’re in the early stages of the media-first, real-time, post-text digital age. For over 20 years email could deliver real-time content but it hasn’t – let’s change that together.”
With the release of the latest episode of ‘The Future Of Email Marketing’, Campaign Genius continues to make marketing education from thought-leaders accessible to everyone.
For more information, please visit https://campaigngenius.io/futureofemail
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